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iSuite Insights Spotlight – Issue #8 Discover the Latest Trends and Opportunities in Chinese Tourism Market

iSuite Insights Spotlight - Issue #8 Discover the Latest Trends and Opportunities in Chinese Tourism Market

China is one of the largest travel and tourism markets in the world. Despite the challenges posed by the pandemic, the outlook for Chinese outbound tourism remains optimistic, with a strong rebound expected in the coming years. According to the forecast of China Outbound Tourism Research Institute, the number of outbound trips is expected to reach 115 million by the end of 2023, showing a strong desire for overseas travel.

Based on iAudience and iFans data, we have traced and profiled Chinese netizens who followed Chinese outbound travel-related topics, analyzing their audience profiles, preferences and online behaviors to understand the trends and factors driving Chinese outbound travel.

AUDIENCE DEMOGRAPHICS

Source: iAudience Data as of Mar 2023

• The majority audiences of Chinese outbound travel are Female Adult (25-34).

AUDIENCE INTERESTED CATEGORIES

Source: iAudience Data as of Mar 2023

AUDIENCE GEOGRAPHIC LOCATIONS

Source: iAudience Data as of Mar 2023

PUBLIC OPINION KEYWORDS

Travel Destinations: Bangkok1, Phuket Island2, Thailand3

Travel Factors: Visa-free1, Visa2, Nucleic Acid Test3

Travel Seasons: May Labor Day Holiday1, Spring Festival Holiday2, Spring3

Online Travel Agencies: Ctrip1, Qunar2

Source: iFans Public Opinion Analytics Data as of Mar 2023

• Audiences tend to book their trips through Online Travel Agencies (OTAs) like Ctrip and Qunar.

PUBLIC OPINION SOURCES

PUBLIC OPINION SENTIMENT TENDENCY

Source: iFans Public Opinion Analytics Data as of Mar 2023

• Audiences rely on social media platforms such as WeChat, Douyin and Red to research and plan their trips.

Source: iFans Public Opinion Analytics Data as of Mar 2023

PUBLIC OPINION SNAPSHOTS

Source: iFans Public Opinion Analytics Data as of Mar 2023

• Top destinations for Chinese travelers are APAC countries. E.g. Thailand, South Korea, Maldives, Hong Kong and Macau.

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