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エンタープライズ及びマーケティングクラウドプラットフォームを活用した中国のオーディエンスへのアプローチ

オムニチャネルでターゲットオーディエンスにリーチする、中国の消費者関する幅広い独立したデータ

中国のインターネットユーザーの98%をカバーする、13億以上のインターネットユーザーの匿名プロファイル

中国のオーディエンスとのつながりを強化

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マーケティングソリューション
データ駆動型のデジタルマーケティングソリューションをフルスタックで提供し、世界中のマーケターが中国の人々にリーチするための適切なマーケティングミックスを選択できます
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エンタープライズソリューション
オンラインデータからオフラインへデータへの統合を可能にするマーケティングオートメーションツールとSaaSソリューションで、グローバル企業のニーズに対応します

グローバルな影響力

2009

香港にて設立

2017

NASDAQ 上場

355

現地および国際的な業界賞を受賞

11

世界各地の拠点

3000

+

以上のダイレクトマーケターと代理店顧客

98

%

中国でのインターネット
ユーザーリーチ率

2009

香港にて設立

2017

NASDAQ 上場

355

現地および国際的な業界賞を受賞

11

世界各地の拠点

3000

+

以上のダイレクトマーケターと代理店顧客

98

%

中国でのインターネット
ユーザーリーチ率

最新の動向

過去の記事

iClick Concluded a Tremendous Success at the Retail Asia Conference & Expo! It was an amazing experience taking part in the Retail Asia Conference & Expo, a b2b “Tech x Retail” event that was held in HKCEC on Sep 6 – 8. We had a successful journey connecting with global retail enterprises and brand marketers, having a chance to share our unique insights on how marketing technology can drive transformation in retail, and demonstrate how our cutting-edge innovative solutions and comprehensive initiatives help brands create value and achieve optimal outcomes to win in the new consumer-driven world. A huge thank you to everyone who visited our booth and brought our hard work to light! Stay tuned for more of our proprietary offerings in the near future!

According to McKinsey Global Institute Analysis, 70% of China’s consumers are omni channel shoppers. Our President of International Business, Frankie Ho had an interview at the BUSINESS GoVirtual Expo & Conference in July, giving a glimpse of our powerful marketing intelligence platform with cutting-edge technologies, and explaining how marketing technology can help brands reach the #digitalnatives and drive significant business growth efficiently. Click here to watch the full interview (conducted in Cantonese only).

We are ecstatic to share that for the second consecutive year iClick has been the awardee at MarTech Breakthrough Award conducted by Martech Breakthrough, a leading marketing intelligence organization that recognizes standout marketing, advertising, and salestechnology around the world. It is a great acknowledgement of the capabilities of iClick's iAccess solution, a one-stop cross-channel programmatic advertising platform that connects brands and marketers with Chinese consumers via premium Chinese publishers and ad exchanges!

Organized by Business Innovator, a multimedia platform for business information and marketing in the local market, the first-ever Most Innovative Solution Award recognizes the most innovative enterprises and elites across industries that foster the development of the industry through groundbreaking solutions and creativity.

iClick was pleased to be invited by EY to speak for the sharing session of the jointly-released Whitepaper at the world-famous Hainan Expo.

iClick was the Silver Sponsor of Retail Reset 2022 (19-20 July), a 2-day live conference in Singapore on the future of seamless retail experiences and for retailers to adopt best practices on driving growth and revenue amidst change.

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The world ‘how people eat’ is changing dramatically, and the demand for food delivery is booming with a growth rate that has been over 20% over the last five years, more than tripled since 2017. The market size has grown nearly 40-fold and has reached 811.7 billion yuan in 2021. According to Expert Market Research, China’s online food delivery market is projected to grow at a CAGR of 112% between 2022-2027. The online food delivery market is highly competitive in China, the giant online food delivery platform – Meituan and ele.me taking around 95 percent of China's online food delivery market. Online food delivery in China was growing rapidly before the pandemic and even faster during the pandemic. The online food delivery platforms offer great convenience and efficiency to consumers with the ability to quickly order meals or groceries in just a few clicks. According to Statista, the China online food delivery market is forecasted to reach 941.71 billion RMB in 2022, making China the largest online food delivery market in the world. Based on iAudience data, we have traced and profiled Chinese netizens who browsed the online food delivery platforms, highlighting their audience profiles, preferences and online behavior to help marketers better understand the trend and insights in the Chinese online food delivery market.

The long-awaited global travel recovery is finally here. In Q1 2022, international tourism recorded encouraging growth, a 182% y-o-y increase. Destinations worldwide are expecting the return of the lavish Chinese travelers. However, the one question on every industry stakeholder’s mind is “Will the Chinese travelers return?”, given the rise of domestic tourism and travel retail consumption in China.

The pandemic has accelerated the growth of the live streaming industry, especially in game streaming, as viewers have more time to spend watching their favorite gamers.  Even under strong competition and a transforming business environment, the game streaming market still shows promising growth.

With over 450 million daily active users in 2021,  WeChat mini program is one of the most powerful channels for brands to reach and connect with Chinese consumers, taking advantage of its special characteristics of social media and e-commerce.

The global travel retail market has been among the most impacted by containment measures of the COVID-19 pandemic since 2020 and yet the Chinese market has remained resilient. In 2021, Chinese travel retail consumption shifted to domestic tourism and China’s duty free market achieved 66.8% y-o-y growth. China’s efforts to revitalize the sector, as evidenced by the massive growth of China Duty Free Group and Hainan Free Trade Port, are exceptional.

Although international travel restrictions of the COVID-19 pandemic have significantly reduced the consumer footfall of worldwide airport retail stores, the global airport retailing market is forecast to grow and register a CAGR of 5.6% by 2028. The rise of omni-channel retailing and the digital-savvy Gen Y & Z travelers, especially those high spenders from the Asia-Pacific region, play crucial roles in revitalizing the market.

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Frankie Ho, our President of International Business, was recently interviewed in a finance program — “Invest Smarter” @ ViuTV (Channel 99) in Hong Kong, sharing his thoughts around the digital marketing trends and innovation in marketing based on the evolution of technology. Given the turbulence and paradigm shift in consumer behaviour amid the pandemic, the world of digital continues to experience a multitude of changes. Frankie further discussed how iClick transformed our product portfolio in helping enterprises to identify new business opportunities across the consumer lifecycle.

iClick’s First Appearance on Korean National TV - SBS BizWith over 940 million Chinese netizens, China is the largest and one of the fastest-growing e-commerce markets in the world that many...

iClick’s excludsive live panel discussion-“Navigating the Future of Omnichannel” at Online Asian E-tailing Summit 2020 was successfully held on 10 Dec 2020 with…

iClick’s excludsive live panel discussion-“Navigating the Future of Omnichannel” at Online Asian E-tailing Summit 2020 was successfully held on 10 Dec 2020 with…

iClick’s excludsive live panel discussion-“Navigating the Future of Omnichannel” at Online Asian E-tailing Summit 2020 was successfully held on 10 Dec 2020 with…

iClick Concluded a Tremendous Success at the Retail Asia Conference & Expo! It was an amazing experience taking part in the Retail Asia Conference & Expo, a b2b “Tech x Retail” event that was held in HKCEC on Sep 6 – 8. We had a successful journey connecting with global retail enterprises and brand marketers, having a chance to share our unique insights on how marketing technology can drive transformation in retail, and demonstrate how our cutting-edge innovative solutions and comprehensive initiatives help brands create value and achieve optimal outcomes to win in the new consumer-driven world. A huge thank you to everyone who visited our booth and brought our hard work to light! Stay tuned for more of our proprietary offerings in the near future!

According to McKinsey Global Institute Analysis, 70% of China’s consumers are omni channel shoppers. Our President of International Business, Frankie Ho had an interview at the BUSINESS GoVirtual Expo & Conference in July, giving a glimpse of our powerful marketing intelligence platform with cutting-edge technologies, and explaining how marketing technology can help brands reach the #digitalnatives and drive significant business growth efficiently. Click here to watch the full interview (conducted in Cantonese only).

We are ecstatic to share that for the second consecutive year iClick has been the awardee at MarTech Breakthrough Award conducted by Martech Breakthrough, a leading marketing intelligence organization that recognizes standout marketing, advertising, and salestechnology around the world. It is a great acknowledgement of the capabilities of iClick's iAccess solution, a one-stop cross-channel programmatic advertising platform that connects brands and marketers with Chinese consumers via premium Chinese publishers and ad exchanges!

Organized by Business Innovator, a multimedia platform for business information and marketing in the local market, the first-ever Most Innovative Solution Award recognizes the most innovative enterprises and elites across industries that foster the development of the industry through groundbreaking solutions and creativity.

iClick was pleased to be invited by EY to speak for the sharing session of the jointly-released Whitepaper at the world-famous Hainan Expo.

iClick was the Silver Sponsor of Retail Reset 2022 (19-20 July), a 2-day live conference in Singapore on the future of seamless retail experiences and for retailers to adopt best practices on driving growth and revenue amidst change.

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