We use cookies to give you the best digital experience. By continuing to browse this site, you give consent for cookies to be used. To learn more information about the use of cookies, please visit our cookie policy.
![iSuite Insights Spotlight – Issue #7 Understand The Latest Online Behaviour of Chinese Audiences](https://jp.i-click.com/wp-content/uploads/2023/03/iClick_iSuite_Insights_spotlight_issue7_web_banner1290x968px.jpg)
iSuite Insights Spotlight - Issue #7 Understand The Latest Online Behaviour of Chinese Audiences
China has eased its zero-COVID policy and reopened its borders to tourists after three years of COVID-19 closure. The border reopening is a significant step towards economic recovery and the resumption of cross-border activities. According to travel platform Trip.com, outbound travel orders surged 640 percent YoY over the Chinese New Year holiday, while Chinese mainland tourists' bookings for overseas hotels and international flight tickets both soared more than four times over the same period of last year.
Based on iAudience and iFans data, we have traced and profiled Chinese netizens who followed “COVID-19” related topics, analyzing their audience profiles, preferences and online behaviors to uncover audience insights from audience understanding and public opinion analysis.
AUDIENCE DEMOGRAPHICS
![](https://www.i-click.com/wp-content/uploads/2023/03/Section-1-5.png)
AUDIENCE INTERESTED CATEGORIES
![](https://www.i-click.com/wp-content/uploads/2023/03/categories-e1678438990665.png)
AUDIENCE GEOGRAPHIC LOCATIONS
![](https://www.i-click.com/wp-content/uploads/2023/03/map.png)
PUBLIC OPINION KEYWORDS
Government Guidance: Joint Defense and Joint Control1, Border Reopening2, Measures3
Border Reopening: Nucleic Acid Test1, Endorsement2, Booking3
Travel Destinations: Hong Kong1, Macau2, Shenzhen3
![](https://www.i-click.com/wp-content/uploads/2023/03/6-2.png)
• Audiences are interested in topics related to the updates of Government Guidance and Announcements
• Rise in interest in Transportation & Tickets during the Chunyun period e.g. Travel, Ticketing and
High-Speed Railway
PUBLIC OPINION SOURCES
![](https://www.i-click.com/wp-content/uploads/2023/03/Slide7-1.png)
• Major Sources of Public Opinion related to COVID-19
are News, WeChat and APPS
PUBLIC OPINION SENTIMENT TENDENCY
![](https://www.i-click.com/wp-content/uploads/2023/03/Slide8-1.png)
• Audience tends to have a neutral attitude towards
topics related to Covid-19
PUBLIC OPINION SNAPSHOTS
![](https://www.i-click.com/wp-content/uploads/2023/03/9.png)
More Insights
China's Booming Mini-Program Ecosystems
July 12, 2024
Did you know that the largest mini-program ecosystem in China is actually within WeChat, the country's ubiquitous super app? But Alipay, the digital wallet app, has emerged as the #2 player - and it's growing fast!
Xiaohongshu's First Platform-Level IP for New Product Success
July 8, 2024
Xiaohongshu (XHS) launched its first platform-level product marketing IP 「宝藏新品」("Treasure Trove") in May 2023, taking a holistic approach to supporting brands in successfully launching and growing new products on the platform
iSuite Insights Spotlight - Issue #13 Tapping Into Double 11's Success and Consumer Insights
December 5, 2023
Double 11 is one of the most significant and iconic online shopping events in China, characterized by substantial discount offers and massive consumer spending. The best price guarantee is one of the notable trends of this year’s Double 11, which aims to offer lower prices and faster delivery to boost sales among sophisticated Chinese consumers.
iSuite Insights Spotlight - Issue #12 Discover The Latest Trends In Imported Whisky Market
October 4, 2023
The Chinese spirits market is rapidly growing and transforming, primarily due to the increasing demand for premium and luxury spirits among young Chinese consumers. This shift in consumer preferences, moving away from traditional spirits to premium whiskies, has created opportunities for premium whisky brands in a market that was once dominated by baijiu. According to Statista, the revenue in the whisky market is projected to reach 1.16 billion USD in 2023, with an expected annual growth rate of 2.09% from 2023 to 2027.
iSuite Insights Spotlight - Issue #11 Explore The Trends Of Luxury Watch Brands In China
August 17, 2023
The Chinese luxury watches market is a dynamic and booming market. Chinese consumers are increasingly attracted to luxury watches because of the prestige and status associated with them. According to Statista, the revenue in the Chinese luxury watches segment amounts to 10.89 billion USD in 2023, and the market is expected to grow annually by 1.96%. Most revenue will be generated in the Chinese market. International brands are focusing on providing the highest quality watches to increase the sophisticated Chinese consumer base.
iClick X XHS: All-round Marketing Solution
August 10, 2023
Xiaohongshu (XHS), China's leading social commerce platform dedicated to enriching lives, has transformed into a vibrant #community where users enthusiastically share insights about fashion, beauty, food, travel, and more. Seamlessly integrating content, community, and ecommerce, XHS stands as the ultimate destination for Chinese consumers.
iSuite Insights Spotlight - Issue #10 Discover The Latest E-commerce Trends And Opportunities
July 3, 2023
The 618 Shopping Festival, originating from the Chinese e-commerce giant Taobao, has evolved into a massive shopping extravaganza in the Chinese e-commerce market. Today, it includes many other prominent platforms like Alibaba's Tmall, Douyin, and Xiaohongshu, magnifying its reach and impact.
iSuite Insights Spotlight - Issue #9 Understanding The Latest Online Behaviour Of Chinese Travelers
June 16, 2023
The Chinese Labor Day Holiday is an exciting time for the tourism market. The 2023 Labor Day Holiday is the first "Golden Week" holiday since lifting travel restrictions. It showcased a remarkable surge in outbound travel, with spending surpassing pre-pandemic levels. Data from Ctrip shows that overall outbound travel booking volume climbed by about 700% compared to the same period in the previous year, with outbound air ticket and hotel booking volume jumping by almost 900% and 450%, respectively, compared to the same period in 2022.
iClick’s New Travel Retail Publication Launch - “A Practical Guide to Engaging with Chinese Travelers: China Travel Retail Market Facts and Tips to Know [2023 Edition]
May 8, 2023