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Drive conversion rate for 51Credit with WeChat CRM solution

Drive conversion rate for 51Credit with WeChat CRM solution

iParllay

Objective

51Credit was founded in November 2005 as the first internet personal finance service force in China. After 11 years of development, 51Credit has become a leading player in the third-party financial credit area.

51Credit aim to leverage Parllay’s WeChat CRM solution to increase the conversion rate by personalized engagement.

  • Establish a fresh WeChat service account which need to lead users to 51Credit’s WeChat service account by its interactive WeChat function thus increasing its user base
  • Track and monitor traffic and calculate efficiency and performance
  • Send personalized message and track user turn-over performance
  • Two WeChat accounts combined its operation and wish to improve its efficiency
  • Promote O2O interaction based on WeChat service account temporary QR Code

Challenges

  • Need professional tracking software in order to use QR code as the monitoring method
  • Auto-tagging tool is required for personalized marketing and integrated with tracking technology
  • Require deep-dive products to support multiple WeChat account operation with centralized material management and control over WeChat message sending
  • Require professional port support for WeChat service account temporary QR code

Solution

Integrated with Parllay, 51Credit has quickly mastered WeChat operation and improved the efficiency of managing two WeChat official accounts at the same time. In the meantime, 51Credit has achieved a 30% target client turnover rate through Parllay’s tracking tech solution and a deep understanding of personalized marketing on client turnover rate.

51Credit now has the data driven marketing ability. Parllay’s enterprise level port has reduced development cycle of offline WeChat customization by internal team member who are now able to launch by its demand.

Result

30%

Credit Card Application Turnover Rate

3 Cent

Cost Per User Acquired

15%

Read Article Click Rate

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