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Unveiling the “New Hongkongers”: iClick Shares Insights at Marketing Interactive’s Content360

Unveiling the "New Hongkongers": iClick Shares Insights at Marketing Interactive's Content360

At the recent Content360 in Hong Kong, iClick's Business Development Director, Alison Shih, discussed the growing population of immigrants from Mainland China to Hong Kong - the 'new Hongkongers'. Based on insights from iClick's latest publication, "Engaging Affluent New Hongkongers: A 2024 Digital Media Report", this new consumer group represents a significant opportunity.

These new residents have significantly different digital behaviors, preferences, and media consumption habits compared to traditional Hongkongers. To effectively engage this evolving target audience, brands must rethink their content strategy and media plan.

Alison shared valuable insights on understanding the needs and mindset of this emerging consumer group. Brands can discover new growth opportunities by utilizing various perspectives and combining global and Chinese social media platforms.

Is your brand looking to adapt its approach to better connect with the 'new Hongkongers'? We can help you optimize your content and media strategy for this important and fast-changing demographic. Connect with us to explore the possibilities.

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