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IAB Hong Kong x International Travel Expo Panel Sharing

IAB Hong Kong x International Travel Expo Panel Sharing

At the recent IAB Hong Kong x International Travel Expo panel sharing on "Elevate Your Marketing: Harnessing Data-Driven Consumer Insights in the Travel Industry", Mario Chow, Senior Business Development Manager at iClick, along with other panellists, shared invaluable insights on leveraging data, engaging content marketing strategies, and AI technology to create more impactful and effective marketing campaigns.

Chinese social media platforms like Xiaohongshu and major OTAs are powerful tools that travel brands can use to deeply connect with Chinese travelers and gain unparalleled visibility into their preferences, behaviors, and evolving trends. By tapping into these data-rich platforms, marketers can develop a nuanced understanding of their target audience.

The travel industry is undergoing a data-driven transformation, and the brands that embrace this change will be poised to connect with consumers in more meaningful, impactful ways. Want to dive deeper into the data-driven strategies shaping the future of travel marketing? Connect with us now.

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Event Recap: Engaging Inbound Chinese Travelers in Japan!

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iClick was excited to partner with Japanticket for a dynamic webinar focused on effective marketing strategies to attract Chinese travelers visiting Japan during peak holiday periods.

 
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iClick Shared Engaging Insights at IAB HK Brand Chat Friday

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During the recent IAB Hong Kong Brand Chat Friday, iClick’s Business Development Director, Ophelia Kwong shared insights on how businesses can navigate today’s challenging economy by connecting with the growing segment of Chinese immigrants in Hong Kong through a strategic media mix.

 
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iClick’s Impactful InnoTalk at IAB Hong Kong C24!

October 7, 2024

We’re still buzzing from the energy of our session, where our Business Development Director, Alison Shih, took the spotlight to share her compelling insights on the New Hongkongers.

 
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What an Incredible Experience at IAB Hong Kong C24! 

September 27, 2024

We’re still buzzing from the excitement of being a Silver Sponsor and Exhibitor at IAB Hong Kong C24! With over 1,000 digital marketing professionals gathered from across Asia, this event was a powerhouse of inspiration, innovation, and networking. 

 
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iClick x HK4As Happy "ad" Hour

September 20, 2024

What a fantastic evening at the iClick x HK4As Happy "ad" Hour at Bar 1906! We were happy to gather industry peers to network over delicious drinks and canapés. Engaging discussions about the consumption power of Hong Kong's new spenders—the vibrant new Hongkongers—were truly enlightening.

 
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Olympic Guessing Game Fun at iClick's HK Office

August 13, 2024

iClickers had a blast in the office playing a guessing game centered around the 2024 Olympic Games. The team eagerly shared their predictions and enthusiastically cheered on the athletes, particularly those hailing from Hong Kong and other parts of the world.

 
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iClick’s "Decode the Digital Habits of the 'New Hongkongers': A Brand Marketing Masterclass"

August 12, 2024

What an insightful session we had last week at iClick’s "Decode the Digital Habits of the 'New Hongkongers': A Brand Marketing Masterclass" event. We explored the essential strategies for connecting with this fast-growing consumer segment.

 
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Unveiling the "New Hongkongers": iClick Shares Insights at Marketing Interactive's Content360

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At the recent Content360 in Hong Kong, iClick's Business Development Director, Alison Shih, discussed the growing population of immigrants from Mainland China to Hong Kong - the 'new Hongkongers'. Based on insights from iClick's latest publication, "Engaging Affluent New Hongkongers: A 2024 Digital Media Report", this new consumer group represents a significant opportunity.

 
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iClick Wins Premier Greater China Social Media Agency Award at CORPHUB GBAMOB Awards

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Exciting news! We are honored to share that iClick has been recognized as the Premier Greater China Social Media Agency at the CORPHUB GBAMOB Awards.

 
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