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iSuite Insights Spotlight - Issue #13 Tapping Into Double 11's Success and Consumer Insights
Double 11 is one of the most significant and iconic online shopping events in China, characterized by substantial discount offers and massive consumer spending. The best price guarantee is one of the notable trends of this year’s Double 11, which aims to offer lower prices and faster delivery to boost sales among sophisticated Chinese consumers. According to the National Bureau of Statistics of China, national online retail sales increased by 11.6% to 10.8 trillion yuan in 2023 Q3. The success of Double 11 not only underscores the importance of e-commerce in China but also highlights the innovative marketing and sales strategies employed by e-commerce platforms.
Based on iAudience and iFans data, we have traced and profiled Chinese netizens who actively followed Double 11, highlighting their audience profiles and online shopping preferences, providing the latest insights for marketers.
AUDIENCE DEMOGRAPHICS
TREND OF AUDIENCE SCALE
- Audiences are active during the Pre-sales period and Warm-up phase of Double 11.
AUDIENCE INTERESTED CATEGORIES
PUBLIC OPINION KEYWORDS
E-commerce: Tmall1, Douyin2, Taobao3, JD.com4, Official Flagship Store5
Promotion: Surprise Night1, Live-streaming2, Pre-sale3, Benefit4, Red Pocket5
Buying Factor: Guo Feng1, Stockpile2
Beauty Products: Body Lotion1, Face Mask2, Serum3, Face Powder4
- The Double 11 Surprise Night is one of the biggest promotions, with exclusive live-streaming offers and stars’ performances.
- Audiences are more interested in Skincare and Makeup Products during the Double 11. E.g. Body Lotion, Face Mask, Serum, Face Powder.
HOT SEARCHES ON DOUYIN
- Audiences are interested in the latest Douyin viral content on Entertainment, Lifestyle and Parenting.
PUBLIC OPINION SOURCES
TOP 5 SHORT VIDEO PLATFORMS
PUBLIC OPINION SNAPSHOTS
Read our previous article iSuite Insights Spotlight - Issue #12 Discover The Latest Trends In Imported Whisky Market to uncover more insights into the Chinese luxury market.
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