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エンタープライズ及びマーケティングクラウドプラットフォームを活用した中国のオーディエンスへのアプローチ

オムニチャネルでターゲットオーディエンスにリーチする、中国の消費者関する幅広い独立したデータ

中国のインターネットユーザーの98%をカバーする、13億以上のインターネットユーザーの匿名プロファイル

中国のオーディエンスとのつながりを強化

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マーケティングソリューション
データ駆動型のデジタルマーケティングソリューションをフルスタックで提供し、世界中のマーケターが中国の人々にリーチするための適切なマーケティングミックスを選択できます

グローバルな影響力

2009

香港にて設立

2017

NASDAQ 上場

355

現地および国際的な業界賞を受賞

7

世界各地の拠点

3000

+

以上のダイレクトマーケターと代理店顧客

98

%

中国でのインターネット
ユーザーリーチ率

2009

香港にて設立

2017

NASDAQ 上場

355

現地および国際的な業界賞を受賞

7

世界各地の拠点

3000

+

以上のダイレクトマーケターと代理店顧客

98

%

中国でのインターネット
ユーザーリーチ率

最新の動向

過去の記事

We are thrilled to share that iClick has been honored with the 2024 Outstanding Marketing Partner Award from Trip.com Group!

Our iClickers gathered for a memorable Christmas Party, celebrating a year of joy, gratitude, and shared achievements. The office came alive with cheerful decorations, a sparkling Christmas tree, and a warm atmosphere, providing the perfect backdrop for unforgettable moments.

As we wrap up an incredible year at iClick, we're excited to share our journey in 2024! Our two insightful whitepapers: one exploring the dynamic China travel market and another delving into the emerging trends among New Hongkongers.

HKTVmall has invited us to their recent seminar! Mario Chow, our Business Development Manager, led an insightful session on mastering holiday marketing strategies for a year-end sales surge.

iClick was excited to partner with Japanticket for a dynamic webinar focused on effective marketing strategies to attract Chinese travelers visiting Japan during peak holiday periods.

During the recent IAB Hong Kong Brand Chat Friday, iClick’s Business Development Director, Ophelia Kwong shared insights on how businesses can navigate today’s challenging economy by connecting with the growing segment of Chinese immigrants in Hong Kong through a strategic media mix.

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As we gear up for Chinese New Year (CNY) 2025, the stage is set for record-breaking Chinese outbound travel and consumer spending, driven by evolving consumer behaviors and preferences. According to Qunar, international travel during the 2024 CNY saw a remarkable 13.5 million outbound trips, surpassing pre-pandemic levels and setting the pace for new highs this year. Dive into the insights from Fliggy and Qunar below, showcasing promising trends that businesses can tap into to connect with Chinese travelers and maximize opportunities during this peak travel season.

Understanding the Chinese festive calendar isn't just important—it's a game changer for your annual marketing strategy. Each festival presents a unique opportunity to build authentic connections with diverse audience segments, including families celebrating traditional events like Chinese New Year, young couples exchanging gifts during occasions like 520 Day and Qixi Festival, and online shoppers during major e-commerce events such as 618 and Singles' Day.

Despite international flights from mainland China recovering to 87% of pre-pandemic levels, luxury spending abroad has already surpassed those benchmarks, showing an impressive 32% year-on-year increase as of mid-2024.

WeChat Mini Store (微信小店) introduces an exciting new “Gift Giving” feature, designed to streamline the gifting experience like never before. Currently in pilot testing, this feature supports items priced under RMB 10,000 making the process effortless for both senders and recipients.

Are you ready to explore the travel trends of the silver-hair generation—an affluent and expanding segment in China? Ctrip's latest insights reveal that seniors aged 50 and over are traveling more than ever! During the Double Ninth Festival, bookings surged by nearly 20%. From January to September, orders rose by 26%, with the 61-65 age group showing an impressive growth of 58%.

As the year draws to a close, searches related to celebrating Christmas and New Year's Eve (雙旦) on Xiaohongshu (XHS) have surged, indicating a growing enthusiasm for holiday travel. Hong Kong stands out as a premier destination for Chinese travelers, offering a captivating blend of tradition and modernity. Below are what the Chinese travelers are looking for and how brands can engage.

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We are excited to present an engaging interview article that provides valuable insights into marketing strategies for attracting Chinese travelers to Japan! In this captivating interview, we had the privilege of speaking with Clisk Japan, a highly reputable digital agency with extensive experience in the Japanese and Thai markets.

Frankie Ho, our President of International Business, was recently interviewed in a finance program — “Invest Smarter” @ ViuTV (Channel 99) in Hong Kong, sharing his thoughts around the digital marketing trends and innovation in marketing based on the evolution of technology. Given the turbulence and paradigm shift in consumer behaviour amid the pandemic, the world of digital continues to experience a multitude of changes. Frankie further discussed how iClick transformed our product portfolio in helping enterprises to identify new business opportunities across the consumer lifecycle.

iClick’s First Appearance on Korean National TV - SBS BizWith over 940 million Chinese netizens, China is the largest and one of the fastest-growing e-commerce markets in the world that many...

iClick’s excludsive live panel discussion-“Navigating the Future of Omnichannel” at Online Asian E-tailing Summit 2020 was successfully held on 10 Dec 2020 with…

iClick’s excludsive live panel discussion-“Navigating the Future of Omnichannel” at Online Asian E-tailing Summit 2020 was successfully held on 10 Dec 2020 with…

iClick’s excludsive live panel discussion-“Navigating the Future of Omnichannel” at Online Asian E-tailing Summit 2020 was successfully held on 10 Dec 2020 with…

We are thrilled to share that iClick has been honored with the 2024 Outstanding Marketing Partner Award from Trip.com Group!

Our iClickers gathered for a memorable Christmas Party, celebrating a year of joy, gratitude, and shared achievements. The office came alive with cheerful decorations, a sparkling Christmas tree, and a warm atmosphere, providing the perfect backdrop for unforgettable moments.

As we wrap up an incredible year at iClick, we're excited to share our journey in 2024! Our two insightful whitepapers: one exploring the dynamic China travel market and another delving into the emerging trends among New Hongkongers.

HKTVmall has invited us to their recent seminar! Mario Chow, our Business Development Manager, led an insightful session on mastering holiday marketing strategies for a year-end sales surge.

iClick was excited to partner with Japanticket for a dynamic webinar focused on effective marketing strategies to attract Chinese travelers visiting Japan during peak holiday periods.

During the recent IAB Hong Kong Brand Chat Friday, iClick’s Business Development Director, Ophelia Kwong shared insights on how businesses can navigate today’s challenging economy by connecting with the growing segment of Chinese immigrants in Hong Kong through a strategic media mix.

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