iClick’s "Decode the Digital Habits of the 'New Hongkongers': A Brand Marketing Masterclass"

As we wrap up an incredible year at iClick, we're excited to share our journey in 2024! Our two insightful whitepapers: one exploring the dynamic China travel market and another delving into the emerging trends among New Hongkongers.

HKTVmall has invited us to their recent seminar! Mario Chow, our Business Development Manager, led an insightful session on mastering holiday marketing strategies for a year-end sales surge.

iClick was excited to partner with Japanticket for a dynamic webinar focused on effective marketing strategies to attract Chinese travelers visiting Japan during peak holiday periods.

During the recent IAB Hong Kong Brand Chat Friday, iClick’s Business Development Director, Ophelia Kwong shared insights on how businesses can navigate today’s challenging economy by connecting with the growing segment of Chinese immigrants in Hong Kong through a strategic media mix.

We’re still buzzing from the energy of our session, where our Business Development Director, Alison Shih, took the spotlight to share her compelling insights on the New Hongkongers.

We’re still buzzing from the excitement of being a Silver Sponsor and Exhibitor at IAB Hong Kong C24! With over 1,000 digital marketing professionals gathered from across Asia, this event was a powerhouse of inspiration, innovation, and networking. 

What a fantastic evening at the iClick x HK4As Happy "ad" Hour at Bar 1906! We were happy to gather industry peers to network over delicious drinks and canapés. Engaging discussions about the consumption power of Hong Kong's new spenders—the vibrant new Hongkongers—were truly enlightening.

iClickers had a blast in the office playing a guessing game centered around the 2024 Olympic Games. The team eagerly shared their predictions and enthusiastically cheered on the athletes, particularly those hailing from Hong Kong and other parts of the world.

At the recent Content360 in Hong Kong, iClick's Business Development Director, Alison Shih, discussed the growing population of immigrants from Mainland China to Hong Kong - the 'new Hongkongers'. Based on insights from iClick's latest publication, "Engaging Affluent New Hongkongers: A 2024 Digital Media Report", this new consumer group represents a significant opportunity.