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National Day Golden Week 2025: Predictions for China Outbound Luxury Travel Trends
As the National Day Golden Week (Oct 1-8) in China approaches, luxury-focused China outbound travel is expected to reach new heights. With the rare overlap of National Day and Mid-Autumn Festival, Chinese travelers can enjoy a holiday break up to 12-day combining with annual leave, Qunar insights have shown Chinese travelers are set to embrace longer journeys, more premium experiences, and distinctive travel experiences.
High-End Outbound Travel Demand Surges: Luxury Travelers Seek Scarcity and Exclusivity
Demand for premium hotels, flights and tailored experiences that convey uniqueness and fulfilment are booming.
- Over 50% of outbound travelers will spend more than RMB 25,000 per trip
- Reservations for four-star+ hotel: +45% YoY
- Business & first-class flights bookings: +35% YoY
- Private group tours bookings: +55% YoY
The rising booking of high-end accommodations, flights and personalized tours has reflected the strong demand for travel that emphasizes comfort and prestige.
Destination Choices Lead Toward Prestige and Experience-Led Appeal
Multi-Country and Long-Haul Trips on the Rise
Outbound travel searches are climbing across both short-haul and long-haul routes, with multi-country tours in Asia (such as Japan–Korea combinations and Southeast Asia circuits) as well as long-haul journeys to the Middle East, Europe, and North America shaping this year’s Golden Week. These patterns highlight how luxury travelers are eager to expand horizons and maximize their rare extended break.
Short-Haul Favorites
Malaysia, Japan, and Thailand lead the forecast for short-haul destinations, for its convenience, quality services and cultural experiences that appeal to luxury travelers.
Long-Haul Favorites
Australia, the UAE, and Russia top the list of long-haul preferences, offering world-class resorts and heritage experiences.
Beyond the Journey: China’s Luxury Travelers Redefine Retail Consumption
China’s outbound luxury travelers extend their appetite for premium experiences into high-end shopping. A striking 77.8% conduct purchase research on platforms like Xiaohongshu and Baidu before departure.
Their spending priorities are shifting from traditional goods to lifestyle-enhancing categories, including cosmetics, premium food and beverage, designer fashion, digital gadgets, outdoor gear, and health supplements.
For brands, this presents a significant opportunity to connect with these high-value consumers.
Partner with iClick to Capture Golden Week’s Luxury Travel Opportunities
Leveraging with OTA platforms such as Trip.com, Qunar, as well as China social media including Xiaohongshu, Douyin and WeChat, iClick empowers global brands to reach luxury outbound travelers in China through data-driven marketing strategies.
Want to discover how iClick can help you capture the opportunities of Golden Week 2025 and beyond?
Related Insights: Explore more on China’s Outbound Travel in 2025
- Unlocking the 2025 Chinese Luxury Travel Boom: Insights for Global Brands
Discover how Chinese high-net-worth travelers are shaping luxury and travel trends in 2025—and what brands must do to capture their attention.
- Summer 2025 China Outbound Travel Trends: Self-Drive and Cruise Vacations Surge on Social Media
Explore 2025 summer China outbound travel marketing trends with iClick, from self-drive and cruise to popular travel content on China social media. - Baidu Outbound Travel Insights and Solutions in 2025: A Complete Guide for China Marketing Success
Unlock China’s outbound travel market with Baidu insights and discover tools to engage high-intent Chinese travelers with iClick.
