iSuite Insights Spotlight - Issue #7 Understand The Latest Online Behaviour of Chinese Audiences
China has eased its zero-COVID policy and reopened its borders to tourists after three years of COVID-19 closure. The border reopening is a significant step towards economic recovery and the resumption of cross-border activities. According to travel platform Trip.com, outbound travel orders surged 640 percent YoY over the Chinese New Year holiday, while Chinese mainland tourists' bookings for overseas hotels and international flight tickets both soared more than four times over the same period of last year.
Based on iAudience and iFans data, we have traced and profiled Chinese netizens who followed “COVID-19” related topics, analyzing their audience profiles, preferences and online behaviors to uncover audience insights from audience understanding and public opinion analysis.
AUDIENCE INTERESTED CATEGORIES
AUDIENCE GEOGRAPHIC LOCATIONS
PUBLIC OPINION KEYWORDS
Government Guidance: Joint Defense and Joint Control1, Border Reopening2, Measures3
Border Reopening: Nucleic Acid Test1, Endorsement2, Booking3
Travel Destinations: Hong Kong1, Macau2, Shenzhen3
• Audiences are interested in topics related to the updates of Government Guidance and Announcements
• Rise in interest in Transportation & Tickets during the Chunyun period e.g. Travel, Ticketing and
PUBLIC OPINION SOURCES
• Major Sources of Public Opinion related to COVID-19
are News, WeChat and APPS
PUBLIC OPINION SENTIMENT TENDENCY
• Audience tends to have a neutral attitude towards
topics related to Covid-19
PUBLIC OPINION SNAPSHOTS
iSuite Insights Spotlight - Issue #13 Tapping Into Double 11's Success and Consumer Insights
December 5, 2023
Double 11 is one of the most significant and iconic online shopping events in China, characterized by substantial discount offers and massive consumer spending. The best price guarantee is one of the notable trends of this year’s Double 11, which aims to offer lower prices and faster delivery to boost sales among sophisticated Chinese consumers.
iClick X XHS: All-round Marketing Solution
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Xiaohongshu (XHS), China's leading social commerce platform dedicated to enriching lives, has transformed into a vibrant #community where users enthusiastically share insights about fashion, beauty, food, travel, and more. Seamlessly integrating content, community, and ecommerce, XHS stands as the ultimate destination for Chinese consumers.
iSuite Insights Spotlight - Issue #10 Discover The Latest E-commerce Trends And Opportunities
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The 618 Shopping Festival, originating from the Chinese e-commerce giant Taobao, has evolved into a massive shopping extravaganza in the Chinese e-commerce market. Today, it includes many other prominent platforms like Alibaba's Tmall, Douyin, and Xiaohongshu, magnifying its reach and impact.
iSuite Insights Spotlight - Issue #9 Understanding The Latest Online Behaviour Of Chinese Travelers
June 16, 2023
The Chinese Labor Day Holiday is an exciting time for the tourism market. The 2023 Labor Day Holiday is the first "Golden Week" holiday since lifting travel restrictions. It showcased a remarkable surge in outbound travel, with spending surpassing pre-pandemic levels. Data from Ctrip shows that overall outbound travel booking volume climbed by about 700% compared to the same period in the previous year, with outbound air ticket and hotel booking volume jumping by almost 900% and 450%, respectively, compared to the same period in 2022.
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iSuite Insights Spotlight - Issue #8 Discover the Latest Trends and Opportunities in Chinese Tourism Market
May 5, 2023
China is one of the largest travel and tourism markets in the world. Despite the challenges posed by the pandemic, the outlook for Chinese outbound tourism remains optimistic, with a strong rebound expected in the coming years. According to the forecast of China Outbound Tourism Research Institute, the number of outbound trips is expected to reach 115 million by the end of 2023, showing a strong desire for overseas travel.
Winning over Chinese Travelers as China’s Border Reopens
January 13, 2023
China, the world's largest market for outbound travel pre-COVID, reopened its border to international travelers on Jan 8 2023, lighting up prospects for global economic recovery. According to Trip.com Group data, overseas travel orders for the seven days during Spring Festival had surged by 540% YoY. It is expected that overseas tourist destinations will welcome an influx of Chinese tourists during the holiday.
iSuite Insights Spotlight – Issue #6 Dive into the New Trend of Consumer Behaviours of Chinese Shoppers in 2022
January 4, 2023
After 14 years of development, China’s Double 11 Shopping Festival has matured. This year, instead of announcing sales results, E-commerce platforms are focusing more on achievements in areas such as helping farmers, going green and environmental protection, as well as long-term retention and conversion of core customers.
iClick Travel Retail Insights - Issue #4 The Rise and Rise of Hainan’s Travel Retail Market
December 29, 2022
Hainan’s duty free retailers have fully resumed business since September after a COVID-enforced 47-day closure just in time to welcome visitors for Golden Week celebrations and the grand opening of China Duty Free Group’s Haikou International Duty Free Shopping Complex and its 280,000 sqm duty free zone i.e. CDF Haikou International Duty Free City, which is dubbed as the world’s largest single duty free store.